Keratin treatment wholesale means buying professional keratin smoothing directly from the manufacturer, either in bulk drums for local filling or as finished private label bottles under your brand. With a Brazilian keratin supplier, orders start at 300 litres per SKU, formulas are 100% formaldehyde-free, and the full documentation for your market is released with an NDA at the production order.
- Two wholesale routes: bulk drums (you fill locally) or finished private label (ready to sell).
- Buy from the manufacturer, not a reseller, to control formula, batch and documents.
- Minimum order is 300 litres per SKU, negotiable by project.
- Formaldehyde-free keratin is the only viable option for regulated markets.
- Judge a keratin supplier on protocol, consistency and documentation, not price per litre alone.
Bulk keratin or finished private label?
| Bulk supply (drums) | Finished private label | |
|---|---|---|
| What you receive | Keratin formula and documentation in drums | Filled, labelled bottles with your brand |
| Who fills | You, locally | The manufacturer |
| Freight | Lower per litre | Higher (packaging travels) |
| Your responsibility | Filling quality, local labelling | Sales and distribution |
| Best for | Distributors with filling lines | Brands and salon groups |
Both start at 300 litres per SKU. Bulk trade-offs are detailed in our local filling guide; the finished route is described on the Brazilian keratin private label page.
Why buy keratin directly from a manufacturer
- The same formula batch after batch, with traceability.
- Freedom to adjust fragrance, actives and positioning to your brief.
- Exclusive formula and product names protected by NDA.
- Export documents issued by the maker, not copied by a trader.
What to ask a keratin supplier
- Is the formula 100% formaldehyde-free, and is there a version without glyoxylic acid for my market?
- What is the application protocol: processing time, iron temperature and number of passes by hair type?
- What documents cover my market (EU, US, Gulf, EAEU) and when are they released?
- Which Incoterms do you work with — FOB, CIF — by sea or air?
- Can I test the formula on hair before the production order?
Price per litre versus cost per service
Salons buy keratin on cost per service. A formula that performs in fewer passes and delivers longer-lasting results beats a cheaper litre. Give your buyers the protocol and quantity per hair length so they can compare fairly. Price tables are always open to negotiation by project.
Timelines and shipping
Standard production takes 45 to 60 days; white label formulas with packaging in stock can be ready in 2 to 3 weeks. Shipping is FOB or CIF, by sea or air, depending on the negotiation. See Incoterms for cosmetics from Brazil and our export page.
What is the minimum order for wholesale keratin treatment?
300 litres per SKU, in bulk drums or finished packaging. We evaluate other volumes case by case.
Is your keratin formaldehyde-free?
Yes, 100% formaldehyde-free, with versions with or without glyoxylic acid depending on your market.
Can I sell the keratin under my own brand?
Yes. That is private label: your name, your packaging, and optionally an exclusive formula protected by NDA.
Can I test before ordering in bulk?
Yes. The Formula Discovery Kit lets you test 10 × 300 ml of formulas on hair, and its price is credited on your first order.
Next step
Test our keratin on hair with the Formula Discovery Kit (USD 129, shipping included, 100% credited on your first production order within 90 days), or request a wholesale quote with your market and volume.
Build your line with a Brazilian manufacturer.
Full service or bulk supply, from 300 litres per SKU, with export documentation for the EU, US and Gulf markets.
Request a quote