To start a hair care line, pick a hero product and a target channel, work with a private label manufacturer, test samples, approve packaging and artwork, then place a first order. With Eco Beauty, orders start at 300 litres per SKU, custom formulas take 45 to 60 days, and ready catalogue formulas can launch faster under your brand.
- Start with one hero product that solves a clear problem, such as Brazilian smoothing.
- Private label lets you launch without a factory, lab or regulatory team.
- Minimum order is 300 litres per SKU, negotiable by project.
- Test samples with real stylists or clients before you commit.
- Plan 3-4 SKUs: hero treatment, shampoo, mask, and an optional finisher.
Step 1: choose your hero product and channel
Successful lines start narrow. Professional smoothing (keratin, nanoplasty, Brazilian protein) is a strong hero because salons repurchase it and clients need maintenance products at home. Decide whether you sell to salons, distributors or consumers: this defines size, price and claims. Compare options on our hair straightening private label page.
Step 2: choose a manufacturing model
| White label (catalogue) | Custom private label | Bulk supply | |
|---|---|---|---|
| Formula | Proven, ready | Developed for you | Ready or custom |
| Time to launch | Fastest | 45-60 days development | Fast, you fill locally |
| Exclusivity | Brand only | Formula exclusivity with NDA | Depends on formula |
| Best for | First-time brands | Brands with a clear concept | Distributors with filling lines |
All models start at 300 L per SKU. Read the details on our private label page.
Step 3: test samples before you invest
Testing is the cheapest way to avoid a wrong first order. Run strand tests, check texture, scent and rinse, and collect feedback from two or three professionals. Our Formula Discovery Kit brings 10 formulas for USD 129 with free shipping, fully credited on your first order placed within 90 days of payment.
Step 4: packaging, artwork and documents
- Choose bottle sizes that fit your channel: salon backbar or retail.
- Send your artwork; labels are checked against your market rules.
- Sign an NDA and receive the documents for registration in your country.
- Confirm Incoterms and shipping from the Port of Santos.
Step 5: place your first production order
Approve the pilot, confirm quantities from 300 L per SKU and the payment terms (50% at start, 50% before shipment). Eco Beauty brings 20+ years of private label experience and supplies brands in 100+ countries. Talk to our team to plan your launch.
How much does it cost to start a hair care line?
The main cost is the first production order from 300 L per SKU, plus packaging and freight. A quote depends on formula, packaging and volume.
Do I need my own formula?
No. You can launch with a proven catalogue formula under your brand, then customise later.
How long does it take?
Catalogue formulas are fastest. Custom development takes 45 to 60 days from an approved brief, before production.
Can I start with samples?
Yes. The Formula Discovery Kit costs USD 129 with free international shipping and is 100% credited on your first order within 90 days of payment.
Next step
Order samples or request a quote from our Private Label Business Development team.
Build your line with a Brazilian manufacturer.
Full service or bulk supply, from 300 litres per SKU, with export documentation for the EU, US and Gulf markets.
Request a quote