Private label salon products are professional hair care formulas made by a manufacturer and sold under your salon or distribution brand. A strong backbar line combines a smoothing service, a pre-treatment shampoo, a repair mask and retail maintenance sizes. With Eco Beauty, production starts at 300 litres per SKU, with formaldehyde-free formulas and documentation for your market.
- Build the line around a high-ticket salon service, such as Brazilian smoothing.
- Offer backbar sizes for the service and retail sizes for home maintenance.
- Start with 3-4 SKUs and expand after the first reorder.
- Minimum order is 300 litres per SKU, in bottles or bulk.
- Test formulas with your stylists before the first production order.
Which salon products to launch first
| Product | Role in the salon | Format |
|---|---|---|
| Smoothing treatment (keratin, nanoplasty, protein) | High-ticket service | Backbar 1 L |
| Pre-treatment shampoo | Prepares hair for the service | Backbar 1 L |
| Repair or hydration mask | Service add-on and home care | Backbar and retail |
| Maintenance shampoo and conditioner | Retail after the service | Retail 300 ml |
| Leave-in or oil | Finishing and upsell | Retail 100 ml |
Why smoothing is the best anchor service
Smoothing services have a high ticket and bring clients back every few months, and each service sells home-care products. Compare keratin, nanoplasty, protein and BTX on our page Private Label pour le lissage capillaire et la hair treatment page.
Backbar vs retail: sizes and margins
Backbar sizes lower the cost per service, while retail sizes build brand presence and margin at home. The same formula can be filled in both formats within one production order of 300 L per SKU.
What to expect from your manufacturer
- Formaldehyde-free smoothing formulas with glyoxylic and glyoxylic-free options.
- NDA and formula exclusivity for custom developments.
- Label design support and documents for your market.
- Export under any Incoterm from the Port of Santos, Brazil.
- 20+ years of private label experience and brands in 100+ countries.
What is the minimum order for private label salon products?
300 litres per SKU, which can be split into backbar and retail sizes.
Can I launch with only a smoothing treatment?
Yes, but adding a shampoo and mask increases each client's value and repurchase.
How do I test the products?
Order the Formula Discovery Kit: 10 formulas for USD 129 with free international shipping, fully credited on your first order within 90 days of payment.
Prochaine étape
Order the sample kit for your stylists or demander un devis for your salon line.
Développez votre gamme avec un fabricant brésilien.
Full Service ou approvisionnement Bulk, à partir de 300 litres par SKU, avec documentation d'exportation pour les marchés de l'UE, des États-Unis et du Golfe.
Demander un devis